Privacy Policy

Last updated: [Insert Date]

This Privacy Policy explains how Pure Whisky UK (“Pure Whisky”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from purewhisky.co.uk (the “Site”) or otherwise interact with us (collectively, the “Services”).

By using our Site, you agree to the terms of this Privacy Policy. Please read it carefully to understand how we handle your data.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for operational reasons. When we make updates, we will post the revised version on this page and update the “Last updated” date.

2. Information We Collect

We collect personal information from you in a few different ways depending on how you use our Site and Services.

A. Information You Provide Directly

When you interact with us, you may share the following details:

• Contact Information: Name, address, email address, and phone number.
• Order Details: Billing and shipping information, order history, and payment confirmation.
• Account Information: Username, password, and any account preferences.
• Customer Support: Messages or information you send us directly, such as enquiries or feedback.
• Shopping Activity: Products viewed, added to your basket, wish lists, loyalty points, reviews, or referrals.

You can choose not to provide certain information, but this may limit your ability to use some features of our Site.

B. Information We Collect Automatically

When you browse our Site, we may automatically collect certain data (“Usage Data”) through cookies and similar technologies. This may include:

• IP address
• Device and browser details
• How you interact with our Site (pages visited, links clicked, time spent)
• General location (via your IP address)

C. Information from Third Parties

We may also receive information about you from third parties such as:

• Service providers (e.g., Shopify, which powers our store)
• Payment processors for secure payment handling
• Analytics and marketing partners who help us understand how visitors use our Site

3. How We Use Your Information

We use your information to provide, improve, and personalise your experience, including to:

• Fulfil orders and provide customer service
• Process payments and deliver products
• Send updates about your purchases or account
• Improve our Site and Services
• Prevent fraud and ensure site security
• Send marketing and promotional materials (only if you have consented to receive them)

If you are based in the EEA or UK, our processing of your personal information is based on legitimate interests, contractual necessity, or your consent, in accordance with applicable data protection laws.

4. Cookies

Our Site uses cookies and similar tracking technologies to improve your experience. These help us remember your preferences, analyse traffic, and personalise content or offers.

You can manage or disable cookies in your browser settings. However, some features of the Site may not function properly if you do so.

5. How We Share Your Information

We may share your personal information with:

• Service providers who help us operate our Site and fulfil orders (e.g., payment processors, couriers, IT support)
• Marketing and advertising partners to promote our products (in accordance with your preferences)
• Affiliates within our business group where applicable
• Authorities or legal entities when required by law or to protect our rights

We do not sell your personal data. Any sharing for marketing purposes is done only with your consent and in accordance with applicable privacy laws.

6. Data Security and Retention

We take appropriate security measures to protect your personal data. However, no system is completely secure, and we cannot guarantee absolute security.

We retain your data only for as long as necessary to fulfil our legal, contractual, or business obligations.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data
• Opt out of marketing communications
• Restrict or object to certain processing activities
• Withdraw consent (where applicable)

To exercise any of these rights, please contact us at support@purewhisky.co.uk. We may need to verify your identity before processing your request.

8. Children’s Privacy

Our Site and Services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe your child has provided us with their information, please contact us to have it deleted.

9. International Data Transfers

If you are located outside the UK, please note that your data may be transferred to and processed in other countries. We ensure that any such transfers comply with applicable data protection laws, using appropriate safeguards such as the UK’s or EU’s Standard Contractual Clauses.